Notice at Collection


Our detailed Privacy Notice for consumers and business are available. Our detailed Privacy Notice describes the types of information we collect form you directly, from your interactions with Us (on Our websites, mobile apps, digital tools (collectively, “Sites”) and advertising), how We use it, how We protect it, and rights available to You depending on Your relationship with Us.

This Notice supplements Our Privacy Notice by providing key information to You about how We collect and use personal information about You.  This Notice is for visitors of Our Sites located in the United States only.  

What Types of Personal Information Do We Collect, How is it Collected, and for What Purposes? 

We collect information that You provide to Us, from Your engagement with Our Sites. The personal information that We collect about a specific person will depend on, for example, Our relationship or interaction with that person. We may collect the following categories of personal information when You interact with Us by visiting Our Sites:

Categories of Personal Information



  • Name
  • Address
  • Telephone number
  • Mobile number
  • Online identifiers
  • Internet Protocol address
  • E-mail address
  • Account name/username
  • Social handle or moniker 
  • Device identifiers

Internet or similar network activity

  • Browsing history
  • Search history
  • Information on Your interaction with a website, application, or advertisement
  • Smart device and sensor data

Payment Information

  • Credit or debit card information
  • Information to process payments and prevent fraud

Legally Protected Characteristics

Characteristics of protected classes or groups under state or federal law. For example:

  • Age (40 and over) 
  • Race, ethnicity, national origin
  • Sex, gender identity, gender expression
  • Marital status

Purchasing Information

  • Products or services purchased, obtained, or considered
  • Other purchasing or consuming histories or tendencies (e.g., beauty routines, beauty concerns) 
  • Loyalty activity and redemption
  • Account information 
  • Customer service records 
  • User-generated content 

Geolocation Data

Geolocation data includes information such as the following:

  • General location information indicating the general physical location of you or your device (e.g., IP address or zip code) 
  • Precise information about your location if you allow us (or a third party who provides it to us) to collect it

Audio Visual Information

  • Photographs that you upload or share with us
  • CCTV video recorded at our facilities 
  • Call center recordings
  • Video images

Professional or employment-related personal information 

  • Career/profession
  • Work history
  • Employer
  • Company name, department, job title 
  • •Professional credentials (e.g., professional license)

Other Information Considered Personal Information*


 *Some information in this category is addressed in other categories as well.

  • Name
  • Contact details such as telephone number and address (personal or business)
  • Age
  • Signature (including electronic signature)
  • Physical characteristics or descriptions
  • Payment information
  • Address
  • Driver’s license; state ID number
  • Telephone number
  • Education
  • Employment
  • Medical/health information

Inferences drawn from any of these personal information categories

Inferences based on personal information about an individual to create a summary about, for example:

  • Beauty and related preferences
  • Characteristics
  • Behaviors on and off site
  • Purchase patterns
  • Demographic
  • Household

 We (or third parties) may obtain Personal information by automated means such as through cookies, pixels, web server logs, web beacons, and other similar technologies (collectively, “Cookies”).  Reasons why We (or third parties) use Cookies on Our Sites include:

I. Essential Cookies: These Cookies are essential for the Sites to function, manage the security of the Sites (including to detect and prevent fraudulent activity), or provide access to features and functionality on the Site.  They are usually set in response to actions requesting services, such as setting your privacy preferences, logging in, or filling in forms.  They also enable enhanced Site functionality and personalization.  For example, features and services like web chat services, product recommendations, predictive sort, product search, and commenting and rating systems. These may be set by us or third-party providers whose services we use.  Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of these services. You may be able to use your browser's settings to block or alert you about these cookies, but some parts of the Site may not work properly.


II. Analytics Cookies: These cookies (or similar technologies), including Google Analytics, allow us to count visits and traffic sources so we can measure and improve the performance of our site. We also use this information for advertising-related purposes.  They help us to know which pages are the most and least popular and see how visitors move around the site. We use Google Analytics Advertising Features to share information with Google about your use of this site to allow us to deliver relevant and personalized advertising or content to you on other sites.  We have enabled the following Google Analytics Advertising Features:  Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographic and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including collecting data via marketing cookies and identifiers. You can learn more about how Google Analytics processes information here: Google Analytics Terms and Google Analytics Privacy Policy .You can also download and install the Google Analytics browser plugin available here that allows you to disable Google Analytics across all websites.

III. Marketing Cookies: These cookies (or similar technologies) may be set through our site by our advertising partners. These may be used by these companies to build a profile of your interests to show you relevant advertisements (whether for Us or other third parties) on other sites or to other devices connected to you (cross-device advertising).

We do permit third parties to control the collection of Personal Information about You when you browse our Sites.  Not all of these third parties may be on every Site. You may learn more by clicking the "Cookie Settings" link on the footer of a Site.

The purposes for which We collect and use Personal Information about You depends on, among other things, Our relationship or interaction with You.  We collect and use this information within our family of brands to, for example: 

  • Fulfil Your requests for products or services, manage Your orders, and process payments
  • Administer and manage Your professional account or loyalty program membership
  • To send You marketing communications, which may be tailored to Your ‘profile’ based on what personal information we Know about You and Your preferences
  • To provide tailored and personalized content, services, advertisements and offers, including based on Your beauty characteristics and preferences
  • Post Your continent and reviews on the Sites, our social media pages, and related-third party sites that retail or feature Our brands and products • Manage any competitions, promotions, surveys, sweepstakes, giveaways, or contests You choose to enter
  • To manage, improve, and develop Our business,
  • Verify Your identity and detect and prevent fraud, and ot maintain the security of Our products, Sites, and systems
  • To communicate with You, answer questions and otherwise interact with You, and create better experiences
  • Provide You with requested services or to complete transactions You request
  • To collect, evaluate, and monitor reports of undesirable events during or after use of Our products
  • Support Our everyday operations, including to meet risk, legal, and compliance requirements
  • To enforce Our terms, and to protect Our rights, property, and safety, or the rights, property, and safety of others
  • To administer and manage events, seminars, and training sessions.
  • For corporate governance, including mergers, acquisitions, and divestitures, and to otherwise comply with applicable laws
  • To administer and manage Our relationship with Our stakeholders (including influencers and talent).

 A more detailed description of the information We collect, how We collect it, and how We use this information is available in our Consumer Privacy Notice and Our Privacy Notice for Business Customers.

When Do We Share Personal Information?

We share information with third parties (vendors, agencies, and businesses) that help Us run Our Sites, Our business, and retail Our products to further our beauty mission.  We may disclose information to Our service providers, to complete a transaction requested by You, when required by law or authorities, and in the event of a sale or reorganization of Our company.

Dermablend does not ‘sell’ (as ‘sell’ is traditionally defined) personal information about our consumers.  We do not make available or provide consumer’s names, phone numbers, addresses, email addresses, or other personal information to third parties in exchange for money.  Like many companies, however, we do share personal information with third parties to provide you with personalized advertising from Dermablend.  This is considered a (1) ‘sale’ or a (2)  ‘share’ or use of personal information to target advertisements to a consumer, which is subject to a right of opt-out in some jurisdictions.  Please note, some transfers of personal information may not be subject to this opt-out, and opting out does not effect other sharing of  personal information about you as outlined in the applicable Privacy Notice.

You may exercise the right to opt-out of the sharing and/or use of personal information for purposes of targeted advertising by clicking on the Your Privacy Choices link on the footer of Our Sites.

How Long Do We Retain Personal Information?

We will retain personal information about You for so long as You Maintain an active account on our site(s). as needed to provide You services, and as necessary to comply with Our legal and/or regulatory obligations, to resolve disputes, to manage Our rights, and to enforce Our agreements. We do not control certain privacy settings and preferences maintained by Our social media partners like Facebook and Twitter. If You wish to make changes to those settings and preferences, You may do so by visiting the settings page of the appropriate social media site.